Our purpose




Planet Earth is fragile and the way in which we live has an impact on it and the creatures that live here.
Every day we take resources from our beautiful planet and we create a lot of waste too, resulting in some big issues. Our world is changing and this can be scary.
People all over the world, young and old, rich and poor are worried about the environment and our future. We are part of this beautiful planet, so it is natural that we should care about the damage being done to it.
But remember; if you’re worried about our environment, then you’re already on the road to being part of the solution…
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Our vision is for every child to believe that they have the power to protect our planet

Our values
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Fun
Having fun is at the heart of everything that we do, after all, we know that children (and adults) learn best when they are having fun.
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Inspirational
Much of our inspiration comes from the animal kingdom. By emphasising how amazing these creatures are, we hope to engage with more children.
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Optimistic
We focus on the positive... How amazing nature is, the things in our lives that we can control and the easy changes we can all make to look after our planet.
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Responsible
We are committed to sustainable practices, ethical products, minimal waste and try our hardest to have a positive environmental impact.
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Kind
We like to collaborate with others to spread our important messages and we commit to giving 50% of our profit back to good causes.