Our purpose
Igniting a passion to protect our planet through play
Every day we take resources from our beautiful planet and we create a lot of waste too, resulting in big issues; from climate change and pollution to habitat destruction and declining biodiversity. Our world is changing and this can be scary.
People all over the world, young and old, rich and poor are worried about the environment and our future. We are part of this beautiful planet, so it is natural that we should care about the damage being done to it.
But remember; if you’re worried about our environment, then you’re already on the road to being part of the solution…
Planet Earth is fragile and the way in which we live has an impact on it and the creatures that live here.
More than 2 out of 3 British parents (69%) believe that climate change poses a threat to their children’s future.
Research by Action Against Hunger, 2021
65% of 7 to 14 year olds are frightened of climate change.
Research by Eden Project, 2022
81% of 7 to 14 year olds want to learn more about how they can help the planet.
Research by Eden Project, 2022
70% teachers don't feel adequately equipped to teach their pupils about the climate crisis.
Research by SOS-UK, 2021
41% of teachers say climate change is rarely or never mentioned in their schools.
Research by SOS-UK, 2021
Our vision is for every child to believe that they have the power to protect our planetAt It’s Our Planet Too, we’re on a mission to ignite a passion to protect our planet through play, encouraging small actions that make a big difference.
By bringing the environment into our playtimes, we teach our children the value of their planet and equip them to become little eco heroes, who are empowered to protect our incredible world.
As a member of Social Enterprise UK we pledge to give a minimum of 50% of our profits to good causes.
Our values
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Fun
Having fun is at the heart of everything that we do, after all, we know that children (and adults) learn best when they are having fun.
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Inspirational
Much of our inspiration comes from the animal kingdom. By emphasising how amazing these creatures are, we hope to engage with more children.
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Optimistic
We focus on the positive... how amazing nature is, the things in our lives that we can control and the easy changes we can all make to look after our planet.
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Responsible
We are committed to sustainable practices, ethical products, minimal waste and try our hardest to have a positive environmental impact.
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Kind
We like to collaborate with others to spread our important messages and we commit to giving 50% of our profit back to good causes.